Dreaming of a professional career in video games? Mobile game development is one of the most powerful, accessible, and sustainable ways to enter the industry. Whether you come from design, programming, communication, or data analytics, there’s a place for you.
In this article, we’ll explore the current state of the sector, the most in-demand profiles in 2025, companies actively hiring in Spain, and how you can kickstart your professional career with focus, confidence, and purpose.
Why Choose Mobile Game Development
The data is clear: the global mobile game market is expected to surpass $166.6 billion in revenue in 2025. This positions it far above other platforms like PC ($43.2 billion) or consoles ($51.9 billion). Globally, 63% of video game traffic already occurs on mobile devices, and this figure continues to grow.
In Spain, mobile development holds increasing specific weight. In 2024, the national industry generated 2.408 billion euros and boasts over 22 million players. Of that total, digital sales, which include the mobile market, accounted for 65% of the revenue. If we break down that figure by platform usage, mobile games represent approximately 60% of digital activity, equivalent to over 620 million euros. In other words, mobile development accounts for nearly 26% of the total Spanish video game market, far ahead of PC or console development.
This sustained growth also translates into employability. Despite layoffs that have affected some international studios, mobile development remains an environment with high demand for technical, strategic, and creative profiles. The future is promising, but knowing how and where to position yourself to seize opportunities is key.
Most Sought-After Professional Profiles in 2025
The mobile gaming industry requires a wide range of skills and specialisations. Here are some of the most in-demand positions this year:
- Unity or Unreal Engine Programmers: These professionals are the backbone of development, responsible for implementing the game’s logic, systems, and functionalities.
- Common requirements: Proficiency in C# or C++, experience with version control systems like Git, advanced debugging skills, and cross-platform optimisation.
- 2D/3D Artists and Animators: Are responsible for bringing games to visual life by designing characters, environments, visual effects, and fluid animations.
- Common tools: Photoshop, Blender, Spine, Maya, and Substance Painter.
- Game Designers: Define the playable experience, from mechanics and level design to narrative and user interface.
- Valued skills: Deep knowledge of UX (user experience), game theory, rapid prototyping abilities, and the capacity to translate concepts into interactive experiences.
- Data Analysts: They evaluate player behaviour and performance metrics to optimise retention, monetisation, and the overall game experience.
- In-demand skills: SQL, Python, data visualisation tools, audience segmentation, and conversion funnel analysis.
- QA Testers and Automation Specialists: They ensure product quality before launch and during LiveOps, identifying and documenting bugs.
- Key tools: Experience in manual and exploratory testing, use of test automation frameworks (like Selenium or Appium for mobile), and familiarity with incident management systems like JIRA or Asana.
- Monetisation and Marketing Specialists (UA): They design and implement strategies to increase revenue and effectively attract new players.
- Desired profiles have: Experience in ASO (App Store Optimisation), paid media campaign management (Facebook Ads, Google Ads), soft launch planning, and user retention strategies.
How to Start Your Career in Mobile Gaming
Starting your journey in the mobile gaming industry, even without prior experience, is entirely possible by following these practical steps:
- Master key tools: Focus on learning essential software and languages like Unity (the most used mobile engine), Figma (for UI/UX), Blender (for 3D), C# (primary language in Unity), Python (for data analysis or scripts), and familiarize yourself with basic concepts of artificial intelligence applied to games.
- Create a playable portfolio: There’s no better introduction than your projects. Develop prototypes, GDDs (Game Design Documents), participate in game jams (game development marathons), and create small mini-games. The quality and presentation of your portfolio are crucial.
- Seek visibility and network: Attend industry events, local meetups, join relevant Discord communities, and participate in video game conventions. Networking will open doors and allow you to meet industry professionals.
- Seek mentorship: You don’t have to go through this alone. Finding mentors already in the industry can provide invaluable guidance, personalised advice, and connections.
- Adapt to change and learn constantly: The tech industry evolves rapidly. Be flexible, adapt to new technologies and methodologies, and maintain a continuous learning mindset.
What if I Don’t Have Prior Experience?
Don’t worry if you don’t have formal experience in the video game industry. The sector is populated by professionals who have transitioned from other fields. The key is to demonstrate initiative, a strong capacity for learning, and a true passion for creating games.
At HappyPathLAB, we understand the challenges faced by junior profiles and help you organise your ideas, prepare your professional profile, and confidently open doors in this exciting sector.
Book your first orientation session without obligation so we can find the best way to help you.
Do you want to be part of the mobile gaming industry from Spain?
Discover our SUMMER CAMP program for mentorship and accompaniment designed specifically for junior profiles. It’s free, inclusive, and 100% remote. Start building your future in the exciting world of video games!
